I contribute to the strategic development and execution of marketing and brand materials that support aircraft sales, business development, and corporate communications across De Havilland’s commercial, aerial firefighting, and defence divisions. My work focuses on translating complex aircraft capabilities into clear, compelling creative that strengthens brand positioning, supports sales initiatives, and communicates value effectively across global markets.

Entrusted once again to design the official merchandise collection for Saskatchewan's Rock the River Festival. Developed six original apparel designs that celebrate the festival's unique identity and vibrant community.

A closer look at strategic design work for one of Canada’s top lacrosse teams.

A bold 6-design T-shirt collection for Rock the River Festival, igniting audience buzz and driving sales while amplifying the brand’s festival presence.

Bringing Moose Jaw’s Jazz Festival to life with dynamic design that connects with audiences and drives local engagement.

Revitalized a classic Saskatchewan town’s identity, blending timeless design with Canadian heritage to create a brand that resonates with pride and authenticity.

Captured the adrenaline of extreme biking in a bold apparel line, designed for athletes and fans alike, merging performance, style, and the fearless lifestyle of the sport.

A refined, premium brand identity for a luxury water company, elevating its presence with a crisp, elegant design.

Brought a gaming brand to life by fusing prehispanic essence with modern identity, where the name itself commands respect as the god of gaming.